Logos: Types and Importance.

  • Pracheta Purohit
  • Dec. 6, 2022

What is a logo?

The logo is a symbol or sign like a small specific design that represents a company or brand.

Whatever you see, on mobile devices or internet websites, right from the apps on your phone to the company you work in, the products you use, maybe a cereal box or shower gel brands, all of them come in a designing and specific packaging, what the company decides. The app you use, the websites icons, the shopping mart you go to, everything has a name or brand. And it comes with its small design related to it, which we call its “logo”. It is basically used for promotion of public identification and recognition.

 The colours and designs used in a logo have a huge role in marketing and advertising as well as the minds of consumers. It creates a passive image of its own on the target audience. It sounds different but a logo can make a great change in the image of a company or business. May it be the smallest or biggest. That is the reason why so much intellect and thought is invested in producing a logo! Let’s learn more about designing and types of logos.


Things you want to consider while making a logo:

When you start any business or website or club or anything likewise, you got to decide on a name first. Now a logo is a collection of all the ideas that helped you to execute, your purpose and good faith target audience and the effort you are planning to put on a promotion.

From the colours to the intricateness of the design, everything depends on what the brand or company is about. That is what makes the logo stand out. That also decides how much amount you want to spend on the logo making.

For example, if your brand or company is promoting the luxurious item or clothes, or some food item, or say some entertainment area like the waterpark or amusing park, or some travelling website. You need lots of bright and vibrant colours and designs to be used. It can also be simple, less colourful but yet eye-catching. The wise use of fonts and designs and a suitable catchphrase that matches along with the product well helps a lot in the promotion.

The logo might be made of just the initials of the company, or a design about the product, like clothes or food, etc. Or it might be the mix of all those three and depict the exact purpose while creating some empathetic connection with the audience.


Purpose of the logo:

  • Creating brand identity

Your logo represents your brand and what your brand represents as well. This might depict the purpose of the company as well.

  • Creates a good first impression.

After the company name, everyone sees the logo and then the catchphrase. This is what makes the first impression. So you surely want to make a good first impression and make the consumer feel good faith. Your logo helps you in that.

  • Creates a memorable mark

The colours and symbols help in creating photographic memory and helps in distinguishing from the competitors.

  • It attracts and catches the attention

Anything with colours and shapes catches the attention of little kids, the same way a logo will work for your customers.  



  1. Monogram logos or letter marks:

Monogram logos are made of letters that represent the brand initials. These logos are perfect for companies that choose to use the initials of their names to create an identity themselves to the customers. Mostly, companies with long names opt for monogram logos. These logos are simple yet effective and bold. The logo itself comprises only the initials, the company must make sure they choose the right font that is apparent. Some examples of the monogram logos are CNN, HBO, IBM, and HP.

  1. Letterform:

Letterform type of logo designs are one-letter logos. As it is a single design, it should be assertive, elegant, bold and imply a clear message about the brand. This type of logos can effortlessly be acclimated in any space of business cards, brochures, pamphlets, banners, etc. A decent letterform will enable the customers remember the whole business name. The letterform logo must be understandable.

  1. Wordmarks:

Wordmarks are a form of type-based logos that illustrate the business name itself in ingenious form. They are also understood as logotypes. This type of logo design is appropriate for businesses with rare and outstanding names. As the organization name is distinct, when we combine it with good typography the brand can be comprehended easily among buyers or clients. The font for wordmark logos should catch the merchandise or service the business offers. Coca-Cola, Think Visa are some of the examples of wordmark logos.

  1. Contoured words

Contoured words are more skillful than wordmark logos. Generally, the company name is consecrated in shapes such as circle, square, rectangles, etc., Each form of shape exemplifies certain characteristics of the association or group. Four-sided shapes such as square or rectangle represent the vitality, faith and uniformity of the organization. Whereas, round shape depicts affection, absoluteness, eternity, etc. For example, Samsung, BBC, IMDB organizations have contoured word logos.

  1. Pictorial marks:

Pictorial marks are also known as brand marks or logo symbols. They are symbols that depict the brand name. The sweep of logo can be known when people are able to recognize the pictorial mark with the business or company. However, institutions should be thorough while deciding the brandmarks because it will be embodying them at all degrees, levels and specimens. The symbol may have a profound significance or trigger the sentiment about their product. For example the twitter symbol with the bird logo and the apple logo are successful pictorial mark logos.

  1. Mascot logos:

The Mascot logos have a graphically designed character. The picture is generally a cartoonish and amusing. Mascots become the spokes-character of the brand and hence they should be very thoughtful. This category of logo interests to kids and family audience. Corporations often use people dressed in the form their mascot logo to captivate awareness around the product in social places. The examples of successful mascot logos are the colonel from KFC,  and the Kool-Aid Man. However, companies should determine the size of logos appropriately to include them in all types of trading and marketing material.

  1. Abstract logos:

Abstract logos have outline of  geometric images. These logos are remarkable and when we get it right it always leaves an incredible impression in the customer’s mind, which is the goal. There are several options for imaginativeness as the logo is not restricted to a specific shape. A good abstract logo will be different and illustrate the whole business impression in it. One best example is the Nike brand. The swoosh in it denotes independence and movement. Few other illustrations include Pepsi, Adidas, etc.

  1. Combination marks

As the name suggests, combination mark logos comprise of a type countenance logo and an image-based logo. Generally, corporations and firms place the image and text beside each other or layer them over one another. Combination marks are protean and help people to easily specify the brand. Moreover, the text and image combination are quite striking. Hence, it is susceptible to attain trademark for combination mark logos. The logo of Doritos and Burger King are representations of combination mark logos.

  1. Emblem logos:

Emblem logos are very traditional and definitive. They include a font inside an emblem or an icon. They are identical to seals and badges. The emblem type of logo layout is frequently seen in universities, schools and Government agencies. The logo design is relatively formal and hence, it should be modest as well. Detailed emblem logos frequently make it tough to integrate in numerous marketing materials. The logo illustrates dignity and hence, they are also used in many automobile industries.

  1. Slime logos:

Slime logos are trending type of image-based logos. They are vivid and have a cartoonish glimmer to them. Generally, they do not go with common type of fonts and symbols. These logos are imaginative and have slime-inspired image components in them. Nickelodeon channel and Disney are example of slime logos. 

  1. Dynamic logos:

Dynamic mark logos can modify itself to various contexts. They do not have a basic font-color-text combination. They can differ based on the branding materials in which we portray them. As the name indicates the creativity in theses logos is endless. We can choose different styles based on our trading platform such as social media, blogs, websites, etc.